Marketing Intern




Job Description

Job Snapshot

Location: 2020 Kraft Drive, Suite 3003, Blacksburg, VA 24060

Manages Others: No

Job Type: Marketing and PR

Education: Pursuing an undergraduate degree in Marketing or Public Relations

Contact Information

  • Brian Leftwich – Marketing and Communications Coordinator (Blacksburg, VA)
  • Ron Poff – Industry Director and Director of Global Marketing

Company Overview

Company Brief: Mar-Bal, Inc. is a 47 year old, leading innovator of thermoset composite solutions. Currently the company is experiencing rapid growth in providing custom molded components and proprietary products for various marketplaces including appliance, electrical, hospitality and transportation. Mar-Bal has (4) manufacturing facilities in Ohio, Virginia, Missouri and Taizhou, China with a Research and Development Center located in Chagrin Falls, OH. In addition, Mar-Bal as an Asia Sales Office located in Shanghai and a Global Marketing Office located at the VA Tech Corporate Research Center (CRC) in Blacksburg, VA.

Due to continued growth of Mar-Bal, we are expanding our marketing organization with a search for a Marketing and PR Intern.

Position Responsibilities:

  • Lead in the management of Mar-Bal’s social media, blog and website accounts
  • Develop a 30-45 day calendar for social media posting
  • Write Blog posts on technically driven topics
  • Write press releases as needed
  • Assist in the development of Sales and Company presentations
  • Assist in brainstorming for PR strategy creation
  • Monitor online reputation of customers, associations and competitors on blog, news websites, forums, and social media
  • Develop a media log
  • Contribute to ideation and brainstorming sessions for advertising, branding and marketing efforts
  • Contribute to various marketing and digital marketing tasks

Position Requirements:
Required Qualifications

  • Working on a bachelor’s degree in the follow field(s): marketing, public relations, communications, new media, professional and technical writing, or similar
  • Experience in social media platforms like Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google+ and Tumblr
  • Familiarity with AP style writing
  • Good verbal and written communication skills
  • Working knowledge of Adobe Illustrator, Photoshop and InDesign
  • Ability to think creatively and strategically

Preferred Qualifications

  • Previous internship experience preferred but not required
  • Knowledge of one or more of the following: manufacturing, engineering, composites
  • Previous experience with WordPress or other CMS experience
  • Basic video editing skills on iMovie and Movie Maker
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