Feb. 28, 2017 Marketing and Sales Special Interest Group (SIG)
Feb 28, 2017 -
SIGs provide a venue to discuss leading-edge topics, the latest tools, industry best practices and builds professional relationships all while educating, motivating and exchanging energizing ideas and perspectives with other professionals.
‘How to get the most out of your advertising, marketing and public relations agency relationship: working with an agency 101’
Presenter → Thomas Becher, APR, Senior Vice President of Neathawk Dubuque & Packett (ND&P) Agency
You don’t have to be a big brand to hire an advertising or public relations agency. An agency can provide some much-needed strategic guidance or marketing oomph to launch a new product, introduce a new business line, prepare for a big trade show, create a marketing plan, navigate digital communications and so much more.
In this session, Thomas Becher, with offices in Roanoke and Richmond, will offer valuable insights for small businesses considering hiring an agency. When do you need an agency? What can you expect? What budget options are available? How do you measure return on investment?
Get your 2017 marketing planning off on the right foot by learning how adding an agency to your marketing mix can provide new ideas to help you reach new audiences and grow your business.
- Tuesday, Feb. 28, 2017
- 11:45 a.m. - 1:00 p.m.
Presentation begins at 12:00 p.m.
- Wiki Conference Room, 1715 Pratt Drive
- Complimentary lunch provided, but RSVP required
Bio → Veteran strategic corporate communicator. Crisis manager. Aviation buff. Former journalist. World traveler. Hiker. Kayaker. Hockey fan. German speaker.
I help clients around the nation share ideas and change perceptions with at-the-table, research-driven, partnership-building, metrics-loving strategic communications across traditional and digital platforms.
Specialties: Public relations, internal communications, media relations, crisis communications, executive communications, advertising, marketing, social media, speech writing, corporate communications, web copy and related skills.
As an agency leader I’ve directed marketing initiatives to grow organizations. I’ve gained business and P&L acumen as the owner of profitable agency. I’ve successfully led communications at two publicly traded companies that survived bankruptcy filings. I’ve generated global media coverage for a start-up. As a corporate communications leader I created and implemented internal and external communications programs for multiple locations in different countries. I managed communications for a fatal airline crash, 9/11, the death of CEO, mergers and job reductions. And I’ve developed communications for a 10-year, $1 billion university expansion plan.