Digital Marketing Intern

The Prime Factory

Justin Ashwell


Job Description

Digital Marketing Intern

May 28, 2018 – August 10, 2018

Required Qualifications

  • Junior or senior standing in follow field(s) of study: marketing, public relations, communication, multimedia journalism, professional and technical writing, or similar
  • Familiarity with AP style writing
  • Excellent verbal and written communication skills
  • Working knowledge of graphic design
  • Ability to think creatively and strategically

Preferred Qualifications

  • Previous internship experience preferred but not required
  • Knowledge of digital integrated marketing and digital strategy


  • Assist in the development of internal agency and external client email marketing campaigns including content development, building, and analytic recording
  • Assist in on-going search engine optimization efforts for both the agency and clients
  • Brainstorm, ideate and write blog posts for clients and the agency
  • Write and edit website copy for client website design and development projects
  • Assist in then management and tracking of client Google AdWords campaigns
  • Analyze and record Google Analytics for clients
  • Assist in on-going digital marketing efforts for clients in the realm of digital public relations, digital strategy, content development, social media, digital advertising and campaign development.

 About the Internship:

This is an in-person internship based out of our Blacksburg office located in the Virginia Tech Corporate Research Center at 2000 Kraft Drive, Suite 1101, Blacksburg, VA 24060. This internship is unpaid and the intern will be compensated with class credit contingent upon approval from their academic department.

Interns are expected to work 20 hours per week with days and hours to their liking (Monday through Friday, 9:00 a.m. to 5:00 p.m. only). Interns will report directly to Justin Ashwell, managing partner and Stephanie Smith, partner.

About the Agency:

The PRIME Factory, founded in December 2015, is a public relations and digital marketing agency. Our industry specialization includes retail and fashion, manufacturing, real estate and nonprofit. Our services range from media relations to social media to SEO to website development. More on the agency can be found at


Applicants should submit the follow to before April 4, 2018.

Cover Letter (body of email)
Examples of the following: press release, pitch to media, media advisory, editorial article

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