Public Relations Intern

The Prime Factory

Justin Ashwell


Job Description

Public Relations Intern

May 28, 2018 – August 10, 2018

Required Qualifications

  • Junior or senior standing in follow field(s) of study: public relations, communication, multimedia journalism, professional and technical writing, or similar
  • Familiarity with AP style writing
  • Excellent verbal and written communication skills
  • Working knowledge of graphic design
  • Ability to think creatively and strategically

Preferred Qualifications

  • Previous internship experience preferred but not required
  • Knowledge of local media outlets, fashion media and VA wine media.  
  • Previous experience with press release writing, media advisory writing and pitching.


  • Build and maintain local media, fashion media, sports media and wine media databases for clients including television, radio, blogs, news websites, podcasts, apps and other media outlets
  • Assist in the development of a client-branded bi-annual fashion magazine that includes trend forecasts, editorials on style and branded pictures
  • Assist in the on-going influencer marketing and outreach efforts for our fashion and sports clients
  • Write and edit press releases, media advisories and pitches as needed
  • Identify unknown media opportunities for clients
  • Assist in the strategic development of public relations programs for new clients

About the Internship:

This is an in-person internship based out of our Blacksburg office located in the Virginia Tech Corporate Research Center at 2000 Kraft Drive, Suite 1101, Blacksburg, VA 24060. This internship is unpaid and the intern will be compensated with class credit contingent upon approval from their academic department.

Interns are expected to work 20 hours per week with days and hours to their liking (Monday through Friday, 9:00 a.m. to 5:00 p.m. only). Interns will report directly to Justin Ashwell, managing partner and Stephanie Smith, partner.

About the Agency:

The PRIME Factory, founded in December 2015, is a public relations and digital marketing agency. Our industry specialization includes retail and fashion, manufacturing, real estate and nonprofit. Our services range from media relations to social media to SEO to website development. More on the agency can be found at


Applicants should submit the follow to before April 4, 2018.

Cover Letter (body of email)
Examples of the following: press release, pitch to media, media advisory, editorial article

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