Marketing Manager

Onward New River Valley

Charlie Jewell


Job Description


Onward NRV, a public/private economic development organization, is looking for a team-oriented individual who is creative and eager to passionately tell the story of Virginia’s New River Valley as a premier destination to live, work, and do business. The Marketing Manager is responsible for, but not limited to, brand management, content generation and graphic design, social media and website management, public relations, research, and forging marketing related partnerships. The successful candidate must be able to prioritize work and effectively manage multiple projects; communicate effectively, both verbally and in writing, with all levels of individuals; work independently as well as collaboratively as a team with a variety of stakeholders; work well under pressure in meeting deadlines; exhibit sound judgment in making decisions; and maintain confidentiality on sensitive matters. The Marketing Manager position is a full-time, exempt position with excellent benefits. The position reports directly to the Executive Director.


  • Develops and implements marketing strategies that elevate the branding and key messaging for Virginia’s New River Valley (i.e. the region) and Onward NRV (i.e. the organization) Produces high quality marketing materials (e.g. annual reports, brochures, custom graphics, presentations) that adheres to branding guidelines, including the design, layout and production
  • Creates compelling, grammatically correct written content for websites, social media, blogs, email marketing and other communications
  • Develops and executes social media marketing plans for Virginia’s New River Valley (Facebook, Instagram, Twitter, YouTube) and Onward NRV (Facebook, Twitter, LinkedIn), including the monitoring and tracking of analytics across all platforms
  • Manages websites for Virginia’s New River Valley ( and Onward NRV (, including updating and creating new content, SEO optimization, tracking and reporting of Google analytics, managing domains, and working to resolve any technical issues
  • Assists with developing proposals in response to RFPs from prospective businesses as well as coordinating outbound marketing trips and inbound familiarization tours focused on attracting new companies to the region
  • Supports regional talent attraction and retention initiatives by designing and executing digital marketing campaigns promoting living and working in the region, assisting with on-campus marketing events at local colleges, and supporting activities through the NRV Experience summer internship program
  • Completes research assignments, gathers and analyzes data
  • Supports the execution of Onward NRV events, including investor events, summits, board meetings and other special events
  • Represent Onward NRV in the community, to include participating in meetings with local, regional and state economic partners and/or delivering presentations
  • All other duties assigned


  • Considerable experience in writing content with superior writing, editing and proofreading skills
  • Demonstrated aptitude with basic HTML, content management systems (WordPress a plus), social media platforms, SEO, and Google Analytics
  • Considerable experience creating and editing marketing materials using Adobe InDesign (Photoshop and Illustrator a plus) and adhering to brand guidelines
  • Excellent interpersonal skills with the ability to communicate effectively verbally and in writing
  • Ability to prioritize work and effectively manage multiple projects under pressure
  • Proficient in Office Suite, Constant Contact, and Hootsuite; Salesforce a plus
  • Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or related field or equivalent education, training and experience is required


The Marketing Manager position is classified as full-time, exempt. Salary range is $40,000 to $50,000 per year and dependent upon qualifications. Onward NRV offers an excellent benefits package that includes health and dental insurance; paid holidays, sick and annual leave; cell phone stipend; 401K employer match program, professional development, and advancement opportunity. Culturally, we are a close-knit team that works hard but also likes to have fun together. There’s also the added benefit of knowing that your work is contributing to the success and future of the region we call home.

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