Roanoke SBDC: SEO & Social Selling

Power of SEO and social media for attracting customers, including local SEO to precisely target your market. Attendees will learn about:

• Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.

• Social selling is an amplifier of your existing sales and marketing strategy. Learn to build an omnichannel presence and customer journey for faster wins.

• What your digital channel strategy needs, to be effective in terms of content, technology, and investment.

• How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.

Speakers: Hussain Shah and Timm Johnson, Mason SBDC